Gustav Daiber founded it as an agency selling textile accessories in Ebingen, in the Swabian region of Germany. The company evolved from trading elastic braids, threads, and buttons into manufacturing and distributing a broad range of garments and textiles.

Throughout the 20th century, Daiber broadened its operations to include embroidery, printing, and other textile finishing techniques, positioning itself as a modern producer of promotional and functional apparel. The company became known for innovations such as photo-realistic transfer printing on T-shirts and other apparel.

Daiber’s product range includes a wide variety of promotional and workwear textiles, such as T-shirts, hoodies, polos, jackets, and accessories, which are commonly used by wholesalers and businesses for branding and corporate apparel. 

In 2025, Daiber underwent a brand restructuring by combining previously separate brands like James & Nicholson and Myrtle Beach under the Daiber name, creating clearer brand identity on the global stage, while maintaining the same product quality and range.